In a former petrol station in Primrose Hill, Simon Farr had a big idea. He would sell cases of wine directly to customers. The wines would be a mixture of classed growths and funky unusual stuff, rare bottlings and anything else that took his fancy. This idea quickly took shape as Bibendum Wine Limited. Customers soon got into the habit of dropping into Regents Park Road for some quality browsing, getting advice from Ben Collins and Co, and walking out with armfuls of delicious wine. These days Bibendum is one the UK's biggest wine companies.
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