We are a small family-owned independent deli & grocer that opened in Muswell Hill in north London in 2005. We aim to be a one-stop shop for every day essentials and hard-to-find ingredients, so you will find our small shop literally crammed full. We pride ourselves on charging sensible prices as we believe that good food should be accessible to everyone whatever their budget. It's a shame that the effective marketing skills of the supermarkets so often convince people that the supermarkets are always the low cost option - look in most of the independent shops in Muswell Hill and you'll find that just isn't the case! Most of the products we sell can't be found in the supermarkets but for those products we have in common, our customers are regularly shocked to find we are cheaper (supermarkets do have to subsidise those £1 chickens somehow after all!). We also pride ourselves on our old-fashioned, attentive and friendly customer service - do let us know if you ever find that this isn't the case. As our on-line shop is a new venture for us, we hope that you will bear with us while we develop it. It is our aim to offer our full range of stock on-line, but that will take time. We can't send out anything that is frozen, and we need to figure out how to post our homemade cakes to you and keep them in one piece, with icing intact.
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