Emmett shirts was founded in 1992 by tailor Robert Emmett and was marked with the opening of his first eponymous shirt boutique on Chelsea’s Kings road. Such was the demand for his well made formal and smart-casual shirts, each sporting the trademark, subtle, Emmett idiosyncrasies such as the contrasting patterns beneath every double cuffed shirt. Due to the popularity of Emmett shirts a further two shops were opened in London; one on Jermyn Street and the other on Eldon Street in the square mile. Emmett’s customers are distinctive: people who appreciate superior quality, regular or fitted shirts and who want to achieve a degree of exclusivity. Only twenty-five shirts are produced in any one design, meaning that one is unlikely to see another person in the same styled shirt. Yet the limited run of each Emmett shirt does not mean that they are expensive. The shirts not only have an accessible price, but they are also extremely long lasting.
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