Since opening in 1730, Floris has provided fragrance, fine toiletries and accessories to an incredibly loyal customer base. The first Royal Warrant granted to J.Floris Ltd was in 1820 as 'Smooth Pointed Comb-makers' to the then newly appointed King George IV. Today this first Royal warrant is still on display at 89 Jermyn Street together with no less than sixteen others. Ever since that first auspicious day Floris has always held at least one Royal Warrant, and today hold two. In the 18th and 19th centuries, where the Court shopped, the gentry followed and the Floris ledgers of this period detail accounts held by an incredible array of public figures, including practically every European Royal. The Floris archives hold reams of treasured letters from customers detailing their preferences and their thanks. Today, Floris customers are those with an individual nature who have the same desire for quality and luxury.
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