The fame of Savile Row can be traced back to James Poole who opened a linen drapers in Everett Street, Brunswick Square in 1806. By the time of the Battle of Waterloo, Pooles was making tunics and had set up as a military tailor. In 1822 he opened an emporium in 181 Regent Street and later made his headquarters at 4 Old Burlington Street. Upon his death in 1846, his son Henry enlarged the premises and built a palatial showroom with a new entrance opening onto the adjoining street of Savile Row, thus starting the long tradition of the Savile Row suit.
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